Pioneering Online-to-Offline Strategies for a Boutique Community Mall Developer
Developing new O2O strategies to drive digital-ready transformations for a well-regarded local community mall developer
CLIENT
The Kinnest Group
INDUSTRY
Real Estate
DURATION
6 Months
SERVICE
DX Strategy
Project Management
RELATED TOOL
SUMMARY
Leading the development of a thorough roadmap for "Online-to-Offline" (O2O) strategies tailored to a boutique commercial real estate developer's forthcoming community mall in a new locale. Emphasis is placed on identifying and prioritizing essential MVP projects to expedite implementation.
Ideation Workshop
In-depth Research and Documentation of Initiatives
Strategic Planning of O2O Roadmap
2X
Faster in Planning
Over 20
Projects Identified
BACKGROUND
The Kinnest Group, a boutique commercial real estate developer, envisioned establishing a vibrant community mall in a new locale and sought to integrate innovative Online-to-Offline (O2O) strategies to drive foot traffic and enhance customer engagement.
CHALLENGES
However, they faced the challenge of developing a comprehensive roadmap tailored to their unique vision, while also prioritizing essential Minimum Viable Product (MVP) projects to accelerate implementation and maximize impact.
WHAT WE DID
As The Kinnest Group's strategic partner for the Kinnext Project, we employed a systematic approach to develop a robust O2O roadmap:
• Ideation Workshop: Facilitated collaborative workshops to generate creative ideas and concepts for O2O strategies, leveraging the collective expertise of stakeholders to brainstorm innovative solutions.
• In-depth Research and Documentation of Initiatives: Conducted extensive research and documentation of potential O2O initiatives, analyzing the actional steps to take, stakeholders, impact versus effort scores, and providing our recommendations.
• Strategic Planning of O2O Roadmap: Utilized insights from ideation workshops and initiatives detailing to craft a comprehensive O2O roadmap, outlining prioritized MVP projects and strategic initiatives for implementation.
OUTCOMES
Through our partnership and strategic guidance, The Kinnest Group achieved clear roadmap to execute for the Kinnext Project: • 2X Faster in Planning: By streamlining the planning process and focusing on essential MVP projects, we accelerated the development of the O2O roadmap, enabling The Kinnest Group to start expediting the initiatives and prepare for the new launch. • 3 Prioritized MVP Projects in Execution: Of over 20 initiatives identified, 3 MVP projects were selected for immediate execution, allowing The Kinnest Group to focus resources and efforts on initiatives with the highest potential for impact and value creation.
Our collaboration with The Kinnest Group exemplifies our commitment to driving innovation and delivering tangible results in the commercial real estate sector. By pioneering O2O strategies tailored to the Kinnext Project, we have positioned The Kinnest Group for success in creating a vibrant and engaging community mall experience that seamlessly bridges the online and offline worlds.
