Revolutionizing Loyalty Platform for a Commercial Real Estate Developer
A business model transformation for a community mall developer on a loyalty platform.
CLIENT
ALLY REIT
INDUSTRY
Real Estate
DURATION
12 Months
SERVICE
DX Strategy
Project Management
RELATED TOOL
Loyalty System
SUMMARY
Assisting a commercial real estate developer in crafting a new revenue model and digital platform to establish an innovative loyalty program connecting mall owners, tenants, and shoppers
Requirement Analysis and Design
Revenue Modeling and Branding
Vendor and Project Management
Internal System Implementation
Team Formation and Recruitment
5M Amount Saved
from Vendor Negotiation
50+ Partners
Acquired Under Our Lead
BACKGROUND
KE Group, now managing community malls under “ALLY REIT”, wanted to initiate a new concept of loyalty platform that connects a mall owner with its tenants and shoppers. ASAP Project joined as part of the client’s team to build the platform from scratch.
CHALLENGES
KE Group sought to build a new loyalty platform that connects mall owners, tenants, and shoppers, while generating a new revenue stream for the business. The complexity of integrating various stakeholders and establishing a cohesive digital platform posed significant challenges, especially with an imminent digital partner such as “Alibaba Cloud.” KE Group aimed to create a solution that not only allowed them better shopper insights but also provided tangible benefits for mall owners and tenants.
WHAT WE DID
Collaborating closely with KE Group and Alibaba, our team at ASAP Project devised a comprehensive strategy to bring their vision to life:
• Requirement Analysis and Design: Conducted thorough analysis and design sessions to understand the needs and expectations of mall owners, tenants, and shoppers. This involved defining the features, functionalities, and user experience of the digital platform whose foundation is based on Alibaba’s existing engine behind Lazada and alike.
• Revenue Modeling and Branding: Developed a robust revenue model and strategy to monetize the loyalty program effectively while building a new brand presence for the loyalty platform in the market and among partners.
• Vendor and Project Management: Managed the project with the vendor and negotiated favorable terms on the dynamic scope, ensuring a win-win situation for all. Additionally, provided active project management to oversee the implementation of the digital platform, ensuring adherence to timelines and quality standards.
• Quality Assurance (QA): Carried out quality assurance tests and user acceptance tests together with other users to ensure the quality of the product.
• Internal System Implementation: Implemented internal systems to support the operational aspects of the loyalty program, such as CRM implementation, Helpdesk, and project management tool.
OUTCOMES
Through our collaborative efforts, the commercial real estate developer achieved remarkable outcomes: • Saved 5 million THB through strategic vendor negotiations, optimizing project costs with agreeable quality and scope. • Acquired over 50 rewards partners, including banks, tenants, and retail brands, expanding the program's value proposition and enhancing its appeal to shoppers. • Established a complete, well-tested, and ready-to-launch loyalty platform.
Overall, our partnership exemplifies our commitment to delivering innovative solutions that transform industries and drive measurable business impact.
